Leading Edge Media has two objectives :

- To promote the brands of our sponsors through means of -

• Brand Marketing Campaigns
• Rider Sponsorship
• Event Sponsorship

- To boost the profile of Kitesurfing in the professional sporting arena within Australia and Internationally.

Kitesurfing is one of the world's most exciting watersports

Kitesurfing (also known as kiteboarding) uses a power kite to pull a small board on the water.

In 2006 it is estimated that there are 150,000 to 200,000 riders in the sport. Kitesurfings portability makes it accessible to many as it can be done at local and coastal beaches all over the world.